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Bitdefender, the innovative provider of antivirus solutions, received Rebrand 100’s prestigious Distinction Award for its two-year corporate image makeover.

The breakthrough rebranding approach that repositioned Bitdefender in 2011 at the forefront of the antimalware crusade and placed its software suite under the sign of excellence is the result of the Romanian antivirus vendor’s collaboration with Brandient, the leading East-European brand strategy and design company. 

Inspired by ancient Romanian history, the Dacian wolf symbol was chosen to represent the Bitdefender philosophy: we are awake, always on guard. The new Bitdefender corporate image reflects the concept of “the mind that never sleeps” and it embodies the qualities of the sleek mythological wolf: predator instincts, always ready for battle, always the first to explore new territories.

The Rebrand 100 Award gives the Bitdefender rebranding project, alongside the efforts of global giants such as UBS, Cisco and Pfizer, the world’s highest recognition for excellence in brand reconstruction and redesign. 

Brandient conceptualized and implemented the strategy, the visual identity, the packaging and brand engagement sessions with the aim to provide Bitdefender business with a valuable growth driver, fitted to the global span of the brand and the exceptional performance of the products.

Brandient is the most and the highest awarded company from eastern Europe in the history of Rebrand 100, receiving a Best of Award in 2009, for the rebranding of Dedeman, and many other Distinction and Merit awards for the rebranding of CEC Bank, Domo, Savana, TVR, Europharm, Patria Credit and Smartree.

REBRAND™ is the world’s leading resource for effective brand transformations. Lead by Anaezi Modu, the competition is judged every year by an international jury of industry experts. More details about the competition on rebrand.com.