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BitDefender Launches a New, Innovative Channel Partner Program for Resellers and Strategic Alliances

April 2007


FORT LAUDERDALE, Fla. � April 10, 2007 � BitDefender�, an award-winning provider of antivirus software and data security solutions, today launched �On Target for Success,� a global, two-tiered, channel partner program designed to help resellers and strategic partners deliver the highest quality, highest value antivirus and data security software to their customers.

Membership in the partner program allows resellers and strategic partners to increase sales opportunities, expand market boundaries and differentiate themselves from their competition.

The On Target for Success channel partner program goes beyond a simple listing of program services and features. BitDefender�s innovative approach assigns an account manager to customize a program/business plan that is specific to the member company � translating their business goals into a win-win service plan with defined responsibilities and timelines.

Through a tailored business plan, members have access to:

Award-winning security solutions with proven competitive advantages
The number one antivirus software solution as rated by a leading consumer magazine
Free U.S.-based first-tier support services for both partner organizations and their customers
Flexible pricing structures that create a competitive advantage in your business deals
Marketing collateral, lead generation initiatives, sales, training and technical support efforts tailored to their specific goals
A custom plan for revenue creation developed around their unique requirements
Availability of NFR licenses with extended corporate evaluation periods


�BitDefender wants to partner with organizations that are eager to make commitments toward future business while benefiting from a relationship with the worlds fastest growing antivirus and data security software company,� stated Keith Alston, BitDefender�s director of channel sales. �By joining the On Target for Success channel partner program, resellers and strategic partners in the United States, Canada, Mexico and around the world can open new doors for increased sales.�

For more information on the On Target for Success channel partner program, resellers and strategic partners should contact their sales representative, or email BitDefender at [email protected].


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